MotoYard.com Blog

Have you ever noticed how much information people who are looking to buy a new car have to refer to in order to help them make a decision? There is a wide range of television commercials, especially in the early Fall when we see them on both the local and cable channels. Then there are the two page color magazine ads in glorious color that seem to assault our senses at every turn. You also have automobile columns in the newspapers where one “expert” after another espouses the virtues of one make, model, and even color over another.

We motorcycle people don’t have the options that are so willingly made available to the automobile buying public, and I’ve always wondered why. A motorcycle is my main form of transportation these days, and it gets me from Point A to Point B just as efficiently as a car can, but it’s much easier on my wallet. Now that more people are liable to jump on the motorcycle bandwagon in order to take advantage of the superb, yet low cost (as opposed to a car!) transportation option that a motorcycle can be, I can’t help but wonder if we just might start to see more mainstream advertising for motorcycles. Can’t you just see it now?

Imagine a nice television commercial with snappy music playing in the background, and a city street in the foreground. And then, we see a businessman in his suit, tie… and helmet, riding up to his office building on a Gold Wing. Or, a business woman doing the same… only hopefully not dressed in a suit and tie! They climb down off their bike, whip off their helmet, and stride into their office, ready to start their work day.

Seriously though, if motorcycle manufacturers would take advantage of the opportunity to advertise to this group of potential new owners, I imagine that sales would soar. And, if there were more motorcycle advertisements, those of us who have already been bitten by the motorcycle bug would more than likely welcome their presence on the tube gladly. I’m of the opinion that one can never learn too much about motorcycles, and any opportunity to pick up some motorcycle related information can only be a good thing.

Popularity: 20% [?]